Short-form video & Reels
Cut for platform-native watch-through
Motion Graphics - Visual Identity - Reef Saba
Client
Reef Saba
Services
Motion Graphics
Duration
8 weeks
Year
2024
The Challenge
A premium brand,invisible online.
Reef Saba had built a reputation offline as Cairo's go-to name for specialty roasted coffee — but their social presence didn't reflect it. Engagement had flatlined under 1% for six straight months. Their audience knew the product. They didn't know the brand.
- Inconsistent visual identity across every platform
- Content calendar was reactive, gaps of 2—3 weeks
- Competitors with weaker products outperforming 4×
- Zero video content in a Reels-first market
The Solution
A system,not a stunt.
A full content system, not a one-off campaign — so the brand could sustain the new identity long after launch week.
The Impact
Elevated visuals,more recognition.
Engagement cleared 6% within two months, and the roastery now reads online the way it already did in the room.
- Average Reels watch-through
- 68%
- Short-form videos produced for one campaign
- 18
- Organic views crossed by 3 pieces of content
- 100K+
Deliverables
Everything Your Launch Needs
Animated brand assets
The identity in motion, sized for every placement
Monthly content calendar
Every post planned, nothing left reactive
Photography direction
One look the whole grid is shot to
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