Key visuals..
Hero assets built to anchor the whole rollout
Packaging - Ad Space.
Client
Digital Spot
Services
Packaging
Duration
5 weeks
Year
2024
The Challenge
A premium brand,invisible online.
Nokhba had built a reputation offline as Cairo's go-to name for specialty roasted coffee — but their social presence didn't reflect it. Engagement had flatlined under 1% for six straight months. Their audience knew the product. They didn't know the brand.
- Channels that looked like the ads they sell
- No contrast between their work and their brand
- A palette borrowed from half the category
- Case studies with no shared visual thread
The Solution
A system,not a stunt.
A full content system, not a one-off campaign — so the brand could sustain the new identity long after launch week.
The Impact
Elevated Visuals,More recognization
A full content system, not a one-off campaign — so the brand could sustain the new identity long after launch week.
- Average Reels watch-through..
- 22%
- Short-form videos produced for one campaign..
- 18
- Organic views crossed by 3 pieces of content..
- 100K+
Deliverables
Everything Your Launch Needs
Channel adaptations..
One idea, resized and tuned for every platform
Rollout plan
What goes where, and in what order
Campaign concept
The single idea everything else hangs on
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Visual Identity/2024Visual Identity - Reef Saba
Nokhba had built a reputation offline as Cairo's go-to name for specialty roasted coffee — but their social presence didn't reflect it. Engagement had flatlined under 1% for six straight months. Their audience knew the product. They didn't know the brand.