Visual IdentityDR-Narmin

Client

Digital Spot

Services

Visual Identity

Duration

5 weeks

Year

2024

The Challenge

A premium brand,invisible online.

Nokhba had built a reputation offline as Cairo's go-to name for specialty roasted coffee — but their social presence didn't reflect it. Engagement had flatlined under 1% for six straight months. Their audience knew the product. They didn't know the brand.

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The Solution

A system,not a stunt.

A full content system, not a one-off campaign — so the brand could sustain the new identity long after launch week.

The Impact

Elevated Visuals,More recognization

A full content system, not a one-off campaign — so the brand could sustain the new identity long after launch week.

Average Reels watch-through..
22%
Short-form videos produced for one campaign..
18
Organic views crossed by 3 pieces of content..
100K+

Deliverables

Everything Your Launch Needs

Key visuals..

Hero assets built to anchor the whole rollout

Channel adaptations..

One idea, resized and tuned for every platform

Rollout plan

What goes where, and in what order

Campaign concept

The single idea everything else hangs on

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